After an uneventful 50 minute flight from Newark to Montreal, I was ready to board the Turkish Airlines Airbus A330 for a 10 hour flight to Istanbul. No wonder Turkish Airlines is consistently voted one of the world’s best airlines! I was seated in business class and the flight had a chef who took your order for dinner (and also breakfast) upon taking your seat. The hard product (plane, seat,food and drink and entertainment system were all excellent) The seat converted into a lie-flat bed. But the best part was the soft product (the flight attendants and chef) who really took pride in their work and went out of their way to show it. I would not hesitate to fly Turkish Airlines to any destination to which they fly. And the surprising thing was that I did not have to wait to arrive in Turkey to have my first Turkish delight!